Not only is it ethical...there is no other way to do it!
Say I want you to buy my soap. Will I tell you that the soap will make you smell nasty & no one will get within ten feet of you? Of course not! You'll never consider it!
For a person to even consider any product, it MUST fit in with their cultural norms & values.
That is why the occasional "oddball" like Kazinsky, probably would not buy my soap, as he did not share the cultural norms & values of the rest of society. He was a hermit. You'd need a different strategy to sell to him...HIS norms & values. See? It's inevitable!
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Not only is it ethical...there is no other way to do it!
Say I want you to buy my soap. Will I tell you that the soap will make you smell nasty & no one will get within ten feet of you? Of course not! You'll never consider it!
For a person to even consider any product, it MUST fit in with their cultural norms & values.
That is why the occasional "oddball" like Kazinsky, probably would not buy my soap, as he did not share the cultural norms & values of the rest of society. He was a hermit. You'd need a different strategy to sell to him...HIS norms & values. See? It's inevitable!