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Well you want a really good hook sentence, to catch people's attention. Then think of it as an hour glass...start really broadly going into your topic and then become more specific toward the end. also have a great ending thesis that sort of captures what the rest of your essay will be about. The conclusion is the opposite, you want to start off on topic and and then end it really broad leaving people with something to think about.

You want something that briefly explains what you're going to talk about, so the reader knows what to expect. Something like an undetailed summary.

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