Do market research analysts specialize in a particular field?
I want to become a market research analyst. All of the recruiters I talk to ask me what field I want to go in. Do market research analysts usually specialize in a particular field? What are the most popular fields to go into.
Are most analysts working for a particular company to solve issues, or do they mostly work as consultants?
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Answers & Comments
If you work for a consulting firm, then they may be generalists.
If you work for a department store or an insurance company, then you would specialize in your employer's product.