Verified answer

Pedro is right - they are scheming manipulative bastards these marketing types!

Well, I can think of two reasons. First, if you buy ten units, that now becomes 9 pence which is just less than ten. Second, consumers respond to the lower full currency numbers, like £6.99 will see more buyers than £7.00.

But if you look at any marketing methods, you see they all manipulate the consumer. It is the result of psychological studies, and used for the corporate advantage.

I guess mt good man, there must be some legal SHlTE behind it.

I would much rather loose the 1 & 2 p from our situation.

Make it all £ X . 00 p

That would be much better.

We did it with the 1/2 p about 15 or so years ago, lets d it again.